Chief Operating Officer (COO) – Switzerland
Manuela Keller is Chief Operating Officer of BinaxPay Switzerland, with long-standing experience in operations, process design, and organisational development. She is responsible for day-to-day operations, internal processes, and alignment with the wider BinaxPay group, ensuring the Swiss entity runs efficiently and in line with group standards. Her background in operational leadership and governance supports scalable growth and clear coordination between headquarters and the Swiss office. At BinaxPay Switzerland, she drives operational excellence, compliance, and the structures that allow the team to deliver a high-quality service to clients.
She believes that strong operations are the foundation of trust: when processes are clear, documented, and aligned with regulation, clients and partners can rely on consistent delivery. By combining hands-on operational management with a focus on organisational development, she helps the Swiss team scale without losing quality or compliance. Her approach is both structured and adaptable: defining and improving processes while ensuring that they remain fit for purpose as the business evolves.
Based in Switzerland, Manuela works closely with the BinaxPay leadership team to align the Swiss entity's operations with group standards. She is focused on efficiency, compliance, and the coordination that allows headquarters and the Swiss office to work as one. Her priority is to create and maintain the structures that enable the team to deliver a high-quality, compliant service to clients.
At BinaxPay Switzerland, Manuela concentrates on day-to-day operations, internal processes, and alignment with the wider BinaxPay group. She is involved in defining and improving workflows, ensuring that the Swiss entity meets group standards and regulatory requirements, and in coordinating between headquarters and the Swiss office. Another priority is organisational development: building the structures and capabilities that support scalable growth while maintaining high quality and compliance.
Leads operations for BinaxPay Switzerland, including day-to-day management, internal processes, and alignment with the wider BinaxPay group. Responsible for ensuring the Swiss entity runs efficiently and in line with group standards, and for driving operational excellence, compliance, and the structures that allow the team to deliver a high-quality service to clients. Works with leadership on operational strategy and with the group on coordination and governance.
Long-standing experience in leading and improving operations. Has designed and implemented processes, defined roles and responsibilities, and established metrics and controls. Focus on efficiency, quality, and alignment with regulatory and internal standards. Combines hands-on management with a strategic view of how operations support growth and client delivery.
Extensive background in designing, documenting, and improving business processes. Has supported organisations in moving from ad-hoc ways of working to structured, repeatable workflows. Experience in mapping processes, identifying bottlenecks, and implementing changes that improve efficiency and compliance. Focus on making processes clear and maintainable so that teams can scale without losing control.
Hands-on experience in organisational development, including structure design, governance, and coordination across teams or entities. Has supported growth phases by putting in place the right roles, reporting lines, and communication channels. Understands how to balance central standards with local flexibility, and how to keep headquarters and regional offices aligned.
Background in ensuring operations meet regulatory and internal standards. Has worked on compliance-related processes, documentation, and controls, and on quality assurance and continuous improvement. This experience supports her role at BinaxPay Switzerland, where operational excellence and compliance are central to the service offered to clients.
Manuela brings extensive experience in operations, process design, and organisational development. Her background in operational leadership and governance supports BinaxPay Switzerland's growth and the coordination between the Swiss entity and the wider group.
Her professional path has been shaped by a combination of hands-on operational management and a focus on structure and process. She is fluent in German and English and works in a multicultural, internationally oriented context, which supports BinaxPay's presence in Switzerland and its connections with the wider group.
Beyond day-to-day operations, Manuela is committed to staying current with best practices in process design, compliance, and fintech regulation. This ongoing learning feeds into how BinaxPay Switzerland runs: with clarity, efficiency, and a focus on delivering a high-quality, compliant service to clients.